You have your company website for offering fire risk assessments in Warrington, but you can’t seem to rank on the search engines. Having your website is only one part of your online marketing and your SEO strategy is another. Having the right SEO strategy is important and there are certain points that you need to know about.
Local Versus General
There are 2 types of SEO and your business should focus on the local option. While these types of SEO will overlap, local is better for your business because your target audience is within Warrington. Unless you are willing to travel to Edinburgh to complete a fire risk assessment, you will not want to focus on the more general SEO.
Local SEO will help you rank for local searches such as fire risk assessment Warrington. This SEO also helps you rank on map results which is also important because this appears at the top of the search engine results. Once you have determined that local is the right option for you, you need to know what the steps for this are.
Google My Business
If you have ever used Google to look for a local business, you will notice the listings on the map all look the same. This is due to the fact that they are using Google My Business. This is the only way that you will get your business onto Google Maps and it will boost your SEO strategy.
Google My Business is free and you just need a Google account to set one up. You will have to verify your address via a code that is sent through the post. Once verified, you have to fill in your profile as completely as possible and do not forget to add some pictures.
Useful Content
The content on your website is also important for SEO. It is recommended that you have a blog because this tells the search engines that your website is still active. You can have a static website and a separate blog section where you post up to date and useful content.
The content on the blog should address concerns that your potential clients have. Do not be cagey with the information that you provide on the blog. The better and more informative the information, the more credibility and trust you build with the reader. It also demonstrates your knowledge of fire risk assessments.
Citations
If you are looking at local SEO, you need to know about citations. This is your business information on directories and other websites. The search engines will view citations as links and proof that your business is legitimate.
To make the most of citations, you need to list your business in online directories. Websites such as Yelp are a good place to start, but you will also want to look at more targeted directories. Directories that only list fire risk assessment companies should be considered as well as those that only list businesses in Warrington.
SEO is something that you need to consider to boost your website and business. Local SEO is recommended for fire risk assessment businesses and a Google My Business account is the best place to start.